eBay Inc. has decided to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to sell cable television ads. This move will put eBay in direct competition with Google. eBay sees hundreds of thousands of sellers in its online auction markets as potential advertisers within the media marketplaces it is seeking to develop. The ad auction push has met with some resistance from broadcasters who fear the auctions could put stiff pressure on advertising rates.
eBay Inc. has decided to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to sell cable television ads. This move will put eBay in direct competition with Google. eBay sees hundreds of thousands of sellers in its online auction markets as potential advertisers within the media marketplaces it is seeking to develop. The ad auction push has met with some resistance from broadcasters who fear the auctions could put stiff pressure on advertising rates.
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