Wednesday, May 16, 2007

Stock Review: Rentrak

Rentrak Corporation manages business operations that facilitate the delivery of home entertainment content products and related rental and sales information for that content to home video specialty stores and other retailers, including grocery stores and convenience stores (Retailers) by the way of Pay Per Transaction System (PPT System). The Company leases product from various suppliers. Under its PPT System, Retailers that rent digital videodiscs (DVDs), videocassettes (VHSs) and video games (collectively, Units) to consumers generally sublease Units and other media from the Company, usually for a low initial fee and share a portion of each retail rental transaction with the Company. Effective April 1, 2005, the Company has two operating divisions: the Pay-Per-Transaction (PPT) and Advanced Media and Information (AMI) divisions, as well as an Other Division

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